
Grand Palms Resort and Travel & Leisure Co. Partnership
“Talent wins games, but teamwork wins championships.” – Michael Jordan
Key Benefits Grand Palms Resort offers to the Partnership
The Official Myrtle Beach Welcome Center
Located in Aynor, SC on the main corridor into Myrtle Beach, the Official Myrtle Beach Welcome Center is center stage for vacationers coming to Myrtle Beach. Myrtle Beach is primarily a drive-to destination with over 20 million visitors annually.
-
We hold the trademarks for the names The Official Myrtle Beach Welcome Center and the Ticket Connection. We provide Wyndham permission to use these at no cost.
-
In the summer months, over 1,000 visitors per day visit the Official Myrtle Beach Welcome Center.
-
The rent for the Official Myrtle Beach Welcome Center is set for Wyndham at below market rates.
-
1,300 tours are projected for 2025.




​​​The Preview Center at Grand Palms Resort
The 15,000 sq. ft. Preview Center at Grand Palms Resort opens up the south end of Myrtle Beach for Travel & Leisure Co. sales.
Now, guests heading southbound to Myrtle Beach can be easily directed to the nearest sales center for their tour, eliminating the need to navigate through heavy traffic to the north end of Myrtle Beach where Travel & Leisure Co.'s other sales center is located. This location makes the experience more convenient, less stressful, and time-efficient for guests, ultimately leading to happier visitors and improved sales results.
-
The rent for Grand Palms Resort's Preview Center is set for Wyndham at below market rates.
-
Travel & Leisure Co.'s sales are projected to reach $18 million at the Grand Palms Resort Preview Center in 2025.​​​
​​




​​The Front Desk Check-In Building at Grand Palms Resort
The 8,000 sq. ft. Front Desk Check-In Building at Grand Palms Resort was completed in March 2021 at the cost of $2.1M.
-
Several Travel and Leisure Co.'s employees have said that it is the nicest check-in facility in the Wyndham resort system. More tours are generated because guests bring their families in to see the facility. As they spend more time in the building, marketing has more opportunities to develop good relationships with our guests.
-
We offer one-third of the Check-In building to Travel and Leisure Co. CMAs at no cost (no rent).
-
Approximately 100,000 guests checked in to Grand Palms Resort in 2024.
-
6,000 tours are projected for 2025 at our Front Desk.
​





​​Grand Palms Resort's $26 Million Condo Renovations Project
Grand Palms Resort has spent over $15M on condo renovations in the past 4 years.
-
This fall, we will complete renovations for over half of the 292 timeshare condos at Grand Palms Resort.
-
We expect to spend over $26M during the 7-year renovation cycle.
Resources:




​Grand Palms Resort's Commitment to Resort Improvements
We are committed to making Grand Palms Resort one of the top Wyndham destinations with continual Resort Improvements:
-
The locker rooms at the Indoor Pool underwent a $200k refresh making the restrooms, lockers, and saunas ADA-accessible.
-
The Outdoor Pool underwent a $75K renovation in 2024.
-
The Indoor Pool underwent a $45K renovation this year.
-
The Lazy River complex will undergo a $125K renovation in the Spring of 2026 - completing renovations for all amenities.
-
$50K was spent on new pool furniture this year.
-
The new Playground with ADA-accessible features was completed in 2024 at a cost of $200K.
Resources:
https://www.grandpalmsresortmb.com/post/resort-upgrades-improve-comfort-and-ease
https://www.grandpalmsresortmb.com/post/tons-of-resort-improvements








​Grand Palms Resort's Commitment to ADA Accessibility
We have met our commitment to focus on ADA accessibility as promised in our last Wyndham agreement renewal.
-
We now offer 6 ADA-accessible condos with a commitment to add more if needed.
-
All public restrooms at all amenities are now ADA-accessible.
-
Resort sidewalks have been modified to meet ADA requirements.
-
Resort parking lots are being modified to meet ADA requirements as they need resurfacing.
Resources:



​Grand Palms Resort's Commitment to Our Partnership
We changed the name of our resort to Grand Palms Resort based on recommendations by Travel & Leisure Co. executives.
-
The cost to implement this rebranding was approximately $250,000.
​

Additional Resources
You are welcome to use any of these resources or any on our website. If you have additional needs, we will be happy to provide them for you.
The Official Myrtle Beach Welcome Center


Grand Palms Resort's Condo Renovations




Resort Improvements at Grand Palms Resort


Grand Palms Resort's ADA Accessibility


Travel & Leisure Co. Partnership Video


Transcript
Welcome to Grand Palms Resort, where award -winning hospitality meets unmatched vacation
experiences.
Nestled just minutes from the pristine shores of Myrtle Beach, Grand Palms Resort
has been a staple of the Grand Strand for over 40 years, a place where families, couples, and
travelers return year after year for unforgettable vacations. Partnering with Travel and
Leisure, we are proud to share why Grand Palms Resort is not just a resort, but a destination
that sets the gold standard in guest experience and southern hospitality. In short, Grand Palms Resort is the premier activator for club membership and vacation ownership in the Grand Strand.
The Grand Palms Resort experience starts the moment guests arrive at our beautifully designed check-in building, built in 2020, to provide a seamless and welcoming start to every stay. With modern architecture, stylish interiors, and a hospitality-driven layout, this award-winning space reflects the Resort's commitment to excellence. Beyond its inviting design, the check-in building is also a key driver of guest engagement, introducing guests to the full range of resort amenities and experiences. As a result, it has become a highly productive hub, generating thousands of touring guests annually. More than just a check -in desk, this space is the first step in an unforgettable Grand Palms Resort experience.
With over 20 ,000 check-ins per year and more than 100 ,000 guests annually, Grand Palms Resort prioritizes service excellence at every touchpoint. We are honored to hold awards for customer satisfaction and are known for our guest-first approach.
From our award-winning check-in building to our newly renovated units designed for modern comfort and accessibility, we believe that vacations should be for everyone. That's why Grand Palms Resort is proud to be a certified autism-ready Resort with sensory-friendly accommodations ensuring that all guests, regardless of their needs, can enjoy a stress-free and inclusive stay. At Grand Palms Resort, we've thought of everything to make vacations both effortless and unforgettable.
Our newly renovated villas and suites combine modern design with ultimate comfort, featuring
sleek cabinetry, upgraded appliances, stylish furniture, and an inviting color palette that instantly makes guests feel at home.
Relaxation and recreation go hand-in-hand at Grand Palms Resort. Whether it's unwinding in the revitalized sauna and locker rooms, splashing in the resort-style pools and lazy river, or enjoying the new outdoor playground, there's something for every guest to enjoy.
For those who value sustainability, our commitment to eco-friendly initiatives include EV charging stations, energy efficient upgrades, and responsible hospitality practices, ensuring that guests can enjoy their stay while minimizing their carbon footprint.
Getting around is effortless with our exclusive shuttle service providing convenient access
to and from the beach and other nearby attractions. And for golf lovers, our premier partnerships
with Area Golf Courses offer exclusive access to some of the finest fairways in Myrtle Beach. No matter the reason for the trip, whether a family getaway,
a golf retreat, or a much-needed break, Grand Palms Resort delivers an elevated experience
designed for modern travelers who want both comfort and adventure.
The developer who started Grand Palms Resort also offers the official Myrtle Beach Welcome Center in Aynor, South Carolina. Strategically positioned along the main thoroughfare into Myrtle Beach, a key pass-through for millions of vacationers each year. Given that Myrtle Beach is a top driving destination, this welcome center plays a pivotal role in engaging and guiding travelers as they approach the Grand Strand. During peak summer months, it welcomes over 1 ,000 visitors per day, providing expert vacation guidance, exclusive deals, and refreshments to enhance their experience. This location serves as a valuable touch point for Myrtle Beach tourism, solidifying Grand Palms Resort as a leader in guest engagement even before travelers reach their destination.
As a proud travel and leisure partner, Grand Palms Resort is home to a highly productive Preview Center designed to introduce guests to the incredible opportunities available through Travel and Leisure Co. Since the partnership began in 2017, the same Grand Palms Resort developer has also offered the Preview Center, which has hosted tens of thousands of touring guests, consistently delivering strong engagement and results. The space is optimized for an immersive, high-touch experience, giving visitors an in-depth look at Travel & Leisure's world-class vacation offerings.
The combination of Grand Palms Resort's exceptional hospitality and Travel & Leisure's club membership makes this a truly impactful and productive partnership.
As the fastest-growing metro area in the U .S. for the fourth consecutive year, Myrtle Beach welcomes approximately 20 million tourists each summer to its world famous beaches, golf courses and entertainment hubs. Grand Palms Resort is at the heart of this vibrant tourism boom, making it a key player in the future of hospitality in the Grand Strand.
Beyond being a leader in hospitality, Grand Palms Resort is deeply rooted in the community with consistent involvement in the South Carolina Restaurant and Lodging Association, the Myrtle Beach Area Hospitality Association, and the Myrtle Beach Area Chamber of Commerce. Our commitment to excellence, customer obsession, and community engagement makes Grand Palms Resort a premier Travel & Leisure partner.
We look forward to welcoming you to experience firsthand why Grand Palms Resort is setting the standard for Myrtle Beach hospitality.
Grand Palms Resort, the way vacations are meant to be.