Your Guide to Broadway at the Beach: Myrtle Beach's #1 Attraction
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When people ask what's the top attraction in Myrtle Beach, the answer is simple: it's Broadway at the Beach. This 350-acre complex offers entertainment, dining, and shopping, all centered around a picturesque lake, and provides something truly special for every family member. As a guest of Grand Palms Resort, you're just a short drive away from enjoying exclusive discounts that other visitors don't receive.
Here's what you need to know about Broadway at the Beach, and why Grand Palms Resort is t
he smart place to stay while you explore it.
What Is Broadway at the Beach?
The property spans 350 acres and wraps around a large freshwater lake, with dozens of restaurants, shops, attractions, theaters, and entertainment venues spread across a walkable, outdoor setting. Admission to the property itself is free — you simply park, walk in, and explore.
Broadway at the Beach is consistently ranked as one of the top family destinations on the East Coast, and when you spend an afternoon there, it's easy to see why. There's always something happening: live street entertainment, seasonal events, themed experiences, and nightly energy that gives the whole place a festival feel, even on a regular Tuesday. The venues change their offerings regularly, so even repeat visitors find something new.
Broadway at the Beach is open year-round, though individual restaurant, shop, and attraction hours vary. This amazing vacation destination sits at 1325 Celebrity Circle in Myrtle Beach, right off US Highway 17 between 21st and 29th Avenue North. The complex is approximately 1.5 miles west of the Atlantic Ocean; it's a shopping and entertainment destination, not a beach access point, which means you can enjoy it any time of day regardless of weather.
What to Do at Broadway at the Beach
Play and Attractions
This is where Broadway really earns its reputation with families. The variety of attractions, from adrenaline-fueled to educational to just plain fun, means you could spend an entire day here and still not see everything.
Charles Bach Wonders Theatre is one of Broadway's signature stops. This family-friendly magic and grand illusion show delivers a Las Vegas-caliber experience, with world-class sleight of hand, large-scale illusions, dance, and comedy all rolled into one polished production. It's the kind of show that leaves kids buzzing for the rest of the trip.
Hollywood Wax Museum, Outbreak: Dread the Undead, and Hannah's Maze of Mirrors are bundled as an All Access Pass attraction, offering three distinct experiences (celebrity wax figures, a zombie-themed escape adventure, and a mind-bending mirror maze) for one price.
Myrtle Beach Pelicans games bring minor league baseball to Broadway, with a casual, family-friendly atmosphere at Pelicans Ballpark. It's a great way to catch a live game without the crowds or cost of a major league venue.
WonderWorks is a hands-on science and entertainment center with over 100 interactive exhibits designed for curious minds of all ages. Think of it as a museum crossed with an amusement park. The exhibits let you experience hurricane-force winds, lie on a bed of nails, design and test your own roller coaster, and much more. It's a great option for a hot afternoon when you want to get inside and stay engaged.
Big Air Trampoline Park brings wall-to-wall trampoline fun, foam pits, and high-energy physical play for kids and teens. It's one of those places that helps burns energy fast and produces very tired, very happy children.
Dining and Eating
Broadway at the Beach has one of the densest concentrations of restaurants in the Grand Strand, covering every price point and every craving.
Margaritaville Myrtle Beach, a full-scale destination restaurant with a sprawling waterfront setting, offers tropical cocktails, and a laid-back vibe that fits the beach vacation mood perfectly.
Paula Deen Family Kitchen serves Southern comfort food in generous, family-style portions: the kind of meal that feels like a proper Southern occasion.
Guy Fieri's Downtown Flavortown has quickly become one of Myrtle Beach's most talked-about new dining experiences, bringing the boldly flavored, over-the-top menu that Fieri fans expect. (We covered this opening in a recent blog post if you want the full rundown.)
Beyond the big names, Broadway has a full roster of casual dining spots, ice cream and sweets shops, and coffee stops, which are ideal for grazing through the afternoon without committing to a single sit-down meal.
Shopping
The shopping at Broadway at the Beach spans everything from beach souvenirs to specialty boutiques, jewelry, gifts, and clothing. Whether you're looking for a piece of sterling silver jewelry, a specialty food item, or just some good browsing, the shops here make it easy to while away an hour without even trying.
Evening Entertainment
As the sun goes down, Broadway at the Beach shifts into its evening mode and the energy picks up considerably. Street performers, live music at restaurants, waterfront views, and the illuminated lakeside setting all contribute to an atmosphere that's hard to replicate. Plan for at least one evening visit — the experience is genuinely different after dark.
Your Grand Palms Resort Discounts at Broadway at the Beach
This is one of the real advantages of staying with us. Grand Palms Resort has established partnerships with Broadway at the Beach venues, which means you get access to savings that walk-up visitors simply don't have. Stop by the Front Desk to confirm current discount availability and get any codes you need.
Big Air Trampoline Park: Buy One, Get One Free admission for Grand Palms Resort guests. If you have kids who are going to want to bounce, this is a significant saving — and it's one of the most popular stops at Broadway for the under-16 crowd.
Charles Bach Wonders Theatre: Grand Palms Resort guests receive a special discount on this world-class magic and illusion show. Ask the Front Desk for the current discount code. This is a genuinely impressive production and worth the trip even without a discount!
Pop Stroke: Experience a new way to play golf! Experience two 18-hole courses, a rooftop sports bar and a family restaurant. Grand Palms Resort guests will receive a special discount. Check with the Front Desk for the current discount!
Other Grand Palms Entertainment Discounts Nearby
Your Grand Palms Resort savings extend well beyond Broadway at the Beach. While you're out exploring the Grand Strand, here's the full picture of what's available to you as a resort guest:
Restaurants (10% off at each):
Tidal Creek Brewhouse
Golden Egg (breakfast)
Bubba's Fish Shack (seafood)
Ultimate California Pizza
River City Cafe
Stella's Ice Cream
Live Shows and Entertainment:
Carolina Opry: 2,200-seat musical variety show with 36 performers
Legends in Concert: tribute artists performing current and classic hits; ask the Front Desk for the discount code
Alabama Theatre: performing ONE, the show, with country, gospel, Broadway, pop, and rock all in one production
Broadway Theater: (at Broadway at the Beach) Le Grand Cirque acrobatic performers
Stop by the Front Desk when you check in and ask about current codes. Some discount offers require a printed or digital coupon, and the team will make sure you have everything you need before you head out.
Why Grand Palms Makes Broadway at the Beach Even Better
Staying at Grand Palms isn't just about the discounts. It's about having the right home base for a vacation that involves a lot of ground to cover.
The Space Families Actually Need
Hotel rooms work fine for a night or two, but a week of Myrtle Beach vacation is a different story. Our 1, 2, and 3 bedroom condominiums give families the space to live comfortably between outings: separate bedrooms for the kids, a living room to decompress in, and a full kitchen to use as much or as little as you want. Cooking breakfast in the condo before a full day at Broadway saves time and money. Having a refrigerator stocked with snacks and drinks means you're not stopping at a gas station every hour with four people in the car.
A Pool Setup That Actually Keeps Everyone Happy
Between excursions, Grand Palms Resort has the kind of pool amenities that make a stay memorable on their own. The outdoor pool, indoor pool, lazy river, splash pad, and zero-entry kiddie pool mean every family member has their preferred spot. You can spend an entire afternoon doing nothing but rotating between the lazy river and the outdoor pool deck, and nobody complains.
Reserve a cabana by the outdoor pool if you want a dedicated shaded space for the day — it's worth it when you're spending a long afternoon poolside.
The Shuttle Takes the Hassle Out of the Beach
Getting to Surfside Beach is easy with our complimentary beach shuttle service. Park your car, relax, and let us get you to the sand and back. You don't have to think about parking or driving after a long beach day.
On-Property Activities Fill the Gaps
Not every hour of a family vacation needs to be a grand excursion. Grand Palms Resort keeps the calendar full with on-property activities: Polynesian fire shows, arts and crafts, character meet-and-greets, surf lessons in the outdoor pool, foam parties, pool parties with a live DJ, and more. The activity lineup changes by season, so check the current schedule at the Indoor Pool Office when you arrive, and check out our blog post.
The Mother Earth Day Spa Is Right Here
After a busy day at Broadway (and Myrtle Beach vacations tend to be busy) the Mother Earth Day Spa at the Indoor Pool building offers a full menu of massages, facials, and reflexology treatments. A relaxation massage or a reflexology session at the end of a long walking day is the kind of thing that turns a good vacation into a great one. Appointments are recommended; reserve at the Indoor Pool (ext. 1400).
Location Without the Oceanfront Premium
Grand Palms is located in Surfside Beach, just south of Myrtle Beach, close enough to all the fun, but removed from the densest tourist traffic. You get the freedom of the full Myrtle Beach area without paying oceanfront prices or fighting for parking in the thick of it. Broadway at the Beach is just a short drive north, and the rest of the Grand Strand is equally accessible in any direction.
Planning Your Broadway at the Beach Day
A few practical tips to make the most of your visit:
Go more than once. Broadway at the Beach is large enough that one visit rarely covers everything. The attractions and shows run independently, so it makes more sense to visit for a half-day, come back to the resort for a pool break, and return in the evening for dinner and a show. The experience at night is genuinely different from the afternoon.
Ask the Front Desk before you go. The team at Grand Palms knows the area as well as anyone in Myrtle Beach. They can help you time your visit, confirm which discount codes are current, and point you toward anything new or seasonal at Broadway that's worth your attention.
Combine it with a dinner show. Grand Palms Resorts guests recieve discounts at several area shows including Alabama Theatre, Carolina Opry, Legends in Concert, Medieval Times, and Pirates Voyage. A Broadway at the Beach afternoon followed by a dinner show nearby makes for a full, memorable Myrtle Beach evening.
Ready to Make It Your Home Base?
Grand Palms Resort has been welcoming Myrtle Beach families since 1978. The combination of spacious condominiums, a resort-quality amenity lineup, an activities calendar that keeps every age group happy, and partnerships that put real savings in your pocket makes us the practical choice for families who want to do everything the Grand Strand has to offer, starting with Broadway at the Beach.
Call us at 888-913-4477 or book directly here. We'd love to have your family make memories at Grand Palms Resort.
Dave Nelson
Dave Nelson has more than 20 years of experience in the hospitality industry, including vacation rentals, long-term rentals, and vacation ownership. He is passionate about crafting unforgettable vacation experiences for guests. Outside of work, Dave enjoys being the number one fan at his children's sports games and performances, or experimenting with the newest BBQ grilling techniques that the South is famous for.
